Quote-to-Card Redesign

What is Quote-to-Card (Q2C)? Q2C bridges the gap between prospective and enrolled Oscar members. We guide members to learn about the right Oscar plan for them and to then seamlessly enroll.

Problem: In the old design, Oscar didn't do enough to educate prospective members about future plan benefits and costs. Also, though 49% of our members received government subsidies in 2019, we didn't serve members looking to apply for subsidies on the site. We used outdated technology (which made it difficult to update code and scale to new markets) and had numerous accessibility issues.

Solution: A redesigned Q2C flow with updated technology which educates and supports ALL users, regardless of health need, income, market, enrollment channel or device used. The updates led to a 25% increase in lead collection, which resulted in a 68% increase in enrollment in 2020.

To learn more about this project, see below and contact me.