Roadmap planning can feel like a top-down process that’s focused on execution rather than the user problems that need solving. But it doesn’t have to be. How can design reimagine this process, and take a user-centered, story-driven approach?

My Stripe colleague, Michie Cao, and I presented at Figma’s “In the File” livestream series where we discussed the one-week design sprint that got our team excited about planning and helped set the strategy for the upcoming year.